XU Zhen®

solo show

May 10 - July 8, 2018

Seoul

1F 5 Palpan-gil, Jongno-gu

artist info

201 people attended the opening.
1 512 people attended the exhibition.
The exhibition was open for 60 days.
Daily average 25 visitors per day including opening, 22 per day excluding opening.

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Perrotin Seoul is pleased to present a solo exhibition by Chinese artist Xu Zhen, featuring major works spanning the development of his flagship art brand, XU ZHEN®, since 2013. Using both conceptual and pop strategies, Xu Zhen’s practice mounts incongruous clashes between iconographies pertaining to distant cultures, civilizations and ages to question the loss of context induced by globalization. Ironically mirroring post-Mao China’s journey into consumerism, Xu transforms himself into a brand with the creation of his art corporation “MadeIn Company” in 2009 as a behavioral – and almost performative – study of the symmetries between ideas, art and business.