Playing around with the history of food art, MSCHF inserts themselves into a dialogue on what is cheese and the truths that are concealed in mainstream capitalism. Here we have a big slice of cheese made of Kraft American cheese composite, straight off the shelf.
"There is a long running urban legend that Kraft Cheese is 50% vaseline, so it is already a petro-chemical product. It doesn't go bad (as far as we know) and it's archival. The color is straight from the cheese color. If you look at MSCHF's works, taken as a whole, we have a history of intensifying the abrasions of consumer capitalism. An enormous slice of individually sliced Kraft cheese is about as nuts as it gets," says MSCHF. "We believe, outside of the US, Kraft American cheese does not meet the Food Administration requirements to be considered cheese."